ROLE
Internal Branding,
Graphic Design, Motion Design
Graphic Design, Motion Design
TOOLS
Adobe XD, Adobe Illustrator, Adobe Photoshop, Umbraco
Lightroom CC,
Campaign Monitor, Figma
Campaign Monitor, Figma
OVERVIEW
As a graphic designer for the Global Marketing Team, my work primarily centererd around WE Communication's personal brand.
Throughout my team with WE, my work promoted and elevated the brand by adding motion elements and animation to their social media and web assets. I ideated, concepted, and designed presentational materials, communication guides, and other assets centered around the WE brand.
Throughout my team with WE, my work promoted and elevated the brand by adding motion elements and animation to their social media and web assets. I ideated, concepted, and designed presentational materials, communication guides, and other assets centered around the WE brand.
BRANDS IN MOTION
Brands in Motion is WE Communication's annual whitepaper, detailing current trends in the business landscape. There are several releases each year, a main whitepaper and several smaller whitepapers covering topics such as technology, health, and environmentalism.
I led the design direction and branding of Brands in Motion 2023-2024, "It's Personal: The New Rules of Corporate Reputation". My role was to provide layout design for the whitepaper itself, as well as outline the branding for our social media assets, company presentations, and all internal assets for the sub-brand.
